Shifting Mindset and Culture
“culture changes people, people change culture.”
Culture As A Business Process
For organizations and individuals, low motivation, lack of alignment or sense of belonging, and a weak brand are signs of the absence of competitive differentiators – or worse, are signs of a road that leads to mediocrity.
This directly impacts the lifespan and the performance of organizations resonating with a staggering number of workers globally who feel disengaged from their jobs.
With the “Culture As A Business Process” framework, we love helping teams and organizations become better places to work and tap the enormous potential of a purposeful workforce aligned with a purpose-driven organization’s culture.
Today's lack of purpose in business, and in life, is impacting the mindset and culture within organizations.
Our Purpose, Vision and Mission
In a world with a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we intentionally and meaningfully build that future. Our reason to exist is:
“to evolve business as a force for good”
In a post-pandemic world driven by complexity and unpredictability, two things are certain: getting people to think about their purpose in life and getting teams to identify the reason to exist for their organizations is more important than ever.
It helps build stronger links between individual and organizational purpose to benefit people and organizations alike, and it is foundational in managing the uncertainties that lie ahead. Our vision is:
“creating happier entrepreneurs and healthier organizations in a fully sustainable economy”
We are committed to preparing leaders, entrepreneurs, and their teams for the future of business. Our mission is:
“We help leaders build purpose-driven organizational cultures to evolve business as a force for good in the world”
We can’t wait to start this journey with you.
Our Solution
The “purpose of purpose” is to leave an impactful legacy, this is why it’s for those who want to make things better, who live their life with intent, and who have the courage to challenge reality and ultimately change the status quo.
At Purpose-Driven Academy we are helping people clarify their individual purpose. We recognize that understanding the individual is the key to defining and cultivating organizational purpose. This is a natural sequence and it is the blueprint for all our organization’s cultural transformation projects.
Enable Company Purpose
Organizations that successfully enable their purpose create a shared sense of commitment among their employees, fostering a culture where everyone is motivated by the broader spectrum of how impactful their work is. This will elevate employee morale and retention, and will also spread into the consumer marketplace. Activating the organization’s purpose will contribute to redefining the brand and will positively impact the organization’s ecosphere.
Codify Individual Purpose
Luca Leanardini wrote this workbook because he sees the need to close the gap between individual and organizational purpose. He saw companies and employees that have lost their desire to be who they wanted to be. People feel inauthentic and like they are just another piece in a big puzzle of corporate businesses, and they don’t like it. That is why, through his book, Luca will show you how to prepare for the future of business by following the three steps sequence. The path to building purpose-driven organizations begins with individual purpose. He wants people to feel engaged and aligned with their values, bringing out a sense of belonging and meaning that leads to a collaborative experience and shared purpose.
Identify Company Purpose
“Purpose drives firms to create new forms of value and shifts the trajectory of brand building” (Jim Stengel).
When we codify our individual purpose and then identify organizational purpose, we set the stage to help employees feel more motivated in what they are doing. Getting organizational purpose right redefines the company's brand identity and allows customers to live a much more authentic and innovative brand experience.
Who We Are
the founder’s mission
Our mission at Purpose-Driven Academy is to share knowledge, spread a new business culture, and prepare organizations and teams for the future of business.
We strive for an unwavering and contagious passion in everything we do and want people to feel safe during their purpose discovery journey. In all of our exercises and training, we incorporate and draw from the book “CODIFY YOUR PURPOSE”.
At Purpose-Driven Academy, we know that each individual’s unique purpose plays a crucial role in shaping innovative and forward-thinking organizations.
In 2021 I founded the Purpose-Driven Academy to contribute to today’s lack of purpose in business and life.
I am a Business Innovation Architect, an innovation coach, a certified consultant, trainer, a board member, and visiting lecturer at different Italian Universities.
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