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Visualizing Purpose: a New Chapter in Organizational Culture
more than a pioneering visual collection
The world’s first pictorial atlas of purpose statements compiled over two years of extensive research collects illustrations of 101 purpose statements from 22 countries worldwide.
This atlas features purpose statements from organizations and individuals and is part of the Navigating Purpose Collection.
It is organized with rankings and 11 thematic chapters, allowing readers to explore at their own pace.
The aim is to spark curiosity about how purpose shapes organizational culture and offer insights from years of research and practice.
What People Are Saying
“The breadth and depth of Luca’s analysis make this book a must-read for leaders and strategists across all sectors.”
— Dr. MARK R. HATCH, Award Winning CEO, Author, Professor, and CEO of 4th State Energies
“This Pictorial Atlas is not just a book—it’s a call to action. A call to look beyond mere profit and understand how purpose can become the engine driving innovation, employee engagement, and ultimately, organisational success. It’s more than a pioneering visual collection, an invaluable guide to navigating a world where meaning and purpose are the true determinants of success.”
— RAFFAELLA GRASSI, CEO & CVO at Origami Group
“These purpose statements are a testament to the human need for meaning, and that meaning has a qualitative and quantitative impact on the workplace. I hope these motivate you to think deeply about crafting purpose for you and your teams.”
— JASON KORMAN, CEO at Gapingvoid Culture Design Group
“The world is facing massive challenges. This Atlas shows 101 corporations engaged in dealing with such challenges and threats. They have already committed to a better future. It is time for all of us to join these companies’ pleas.”
— Professor JORGE F.S. GOMES, University of Lisbon, School of Economics and Management
Read more about this book
Learn about what people are saying about the “Pictorial Atlas of 101 Purpose Statements From Around The World”, the description, and the structure of the book.
The Essential Reading for Anyone Who Wants to be Ahead of the Pack
find meaning and fulfillment in life
Endorsed by eight world-class business leaders (check what they say) Codify Your Purpose is designed to provide a fast-paced actionable blueprint to guide an empowering inner journey.
This workbook seeks to be different by bridging the gap between individual and organizational purpose with an immersive dimension that transforms content into “edutainment”.
It intends to help people understand that individual purpose is foundational to identifying and enabling the organizational purpose.
Codify Your Purpose is part of the Navigating Purpose Collection.
What People Are Saying
“Brilliant book. Luca Leonardini has figured out a fast-paced, relatable, and actionable universal blueprint to guide those ready for an inner journey to find their purpose. I loved it!”
— CLAUDE SILVER, Chief Heart Officer at VaynerMedia
“Purpose-driven individuals and organizations will lead the future. CODIFY YOUR PURPOSE is essential reading for anyone who wants to be ahead of the pack.”
— CHIP CONLEY, Bestseller Author, CEO & Founder at Modern Elder Academy
“In a world with a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we build that future. Codify Your Purpose, reveals that path to the reader.”
— BERNADETTE JIWA, Best Selling Author, Founder of Story Republic
Read more about this book
Learn about the endorsements that “Codify Your Purpose” collected from eight world-class business leaders, the description, the structure of the book, and the readers’ review on Amazon.
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