Codify Your Purpose

the guide to an empowering journey of personal discovery

“Purpose-driven individuals and organizations will lead the future. CODIFY YOUR PURPOSE is essential reading for anyone who wants to be ahead of the pack.”

CHIP CONLEY

Bestseller Author, CEO & Founder at Modern Elder Academy (MEA)

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About the Book

Today's lack of purpose in business and in life impacts mindset and culture misalignment within organizations.

On one side, this leads to an impressive drop in the average lifespan of organizations.

On the other hand, it results in a staggering percentage of the global workforce that feels disengaged and detached from their job.

Purpose is the missing link between those two worlds.

This workbook seeks to be different by bridging the gap between individual and organizational purpose with an immersive dimension that transforms content into "edutainment".

Its intent is to help people understand that individual purpose is foundational to identifying and enabling the organizational purpose.

Individual transformation prepares the way for an effective cultural transformation within the organization and allows us to reinvent the business from the inside out, transform capitalism for the better, and reshape our collective future.

Becoming aware of purpose (individual and organizational) and living in alignment with it, brings a renewed sense of clarity and confidence to our lives.

What People Say

  • “Brilliant book. Luca Leonardini has figured out a fast-paced, relatable, and actionable universal blueprint to guide those ready for an inner journey to find their purpose. I loved it!”

    CLAUDE SILVER, Chief Heart Officer at VaynerMedia

  • “Purpose-driven individuals and organizations will lead the future. “Codify your purpose” is essential reading for anyone who wants to be ahead of the pack.”

    CHIP CONLEY, Founder at Modern Elder Academy

  • “Leonardini's practical guide, "Codify Your Purpose", reveals a path to reclaiming our purpose. If you want to take your first brave steps towards finding meaning and purpose in your life and work, this book is a great place to start.”

    BERNADETTE JIWA, Founder of Story Republic and Creator of the Story Skills Workshop

  • “Remember why you started. Luca helps you reignite that fire within to connect purpose to intent to outcomes. You can’t change the world until you change yourself.”

    BRIAN SOLIS, Futurist, Best Selling Author

  • “Many organizations spend time articulating mission and vision. Luca’s new book challenges us to consider something deeper and more fundamental.“

    ANN HANDLEY, Chief Content Officer, MarketingProfs, and WSJ Bestselling Author

  • “The concept of "Codify Your Purpose" comes at a time when people are universally unhinged because of the pandemic and looking for new meaning in their lives and in their works. Focusing on personal purpose, showing a path to clarity and how to achieve it, is really impactful.“

    GABOR GEORGE BURT, Founder at Slingshot Group

  • “Knowing your purpose gives your life meaning, simplicity, focus and drive. In this wonderful book Luca Leonardini will take you on a step-by-step journey to discover your values and passions as a way to find your purpose.“

    JAMIE ANDERSON, Professor, Boutique Hotel & Art Gallery Owner, Cyclist

  • “Codify Your Purpose” is a must to read for those who want to understand how to take the first step to codify individual purpose and provides simple tools to begin an empowering discovery journey.

    SALIM ISMAIL, Founder OpenExO and ExO Works, Author of “Exponential Organizations”

The Book Description

It’s a colorful book with images and illustrations designed to create a diversified learning experience to guide the readers to codify their purpose. 

The book is part of the Navigating Purpose Collection and adopts an iterative learning and discovery approach.

The book is divided into three parts:

  1. Part 1 - Defining and exploring purpose

  2. Part 2 - Building your purpose

  3. Part 3 - What is next

  4. Appendix - Worksheet (15 pages) printable file

The digital version of the book comes with a 15 pages Worksheet downloadable file. The readers will find links and QR codes in the ebook file to download the printable Worksheet.

The Worksheet contains all activities so the readers can print them or modify them to keep track of the progress along the journey. 

Readers’ Ratings ⭐️⭐️⭐️⭐️⭐️

  • “Valuable guide both for individuals and organisations. Codify Your Purpose is a great book and valuable learning resource. There is no doubt that for individuals and organisations to thrive in a highly unpredictable environment, having a purpose codified is an important first step.”

    RUPERT F. - UK

  • “Codify Your Purpose is not just great, it’s a real wake up call for individuals and companies. Luca Leonardini’s insights are concise, the thought-provoking elements are just that, you will find yourself making short notes as you read the first 30 pages… I did.”

    STEVE DIXON - DE

  • “Uplifting! A celebration of purpose. A fascinating, engaging and inspiring book, touching the essence of our lives. In an era that we are obsessed with our lengthening to-do lists and our overfilled inboxes we need , more than ever, a mindful sense of our purpose. Codify your purpose acts like a lighthouse in that personal exploration.”

    KONSTANTINOS LAFKAS - GR

  • “Really inspirational! Relevant to anyone at all stages of their career or life journey and super essential to be ahead of the game in today's chaotic world.”

    AARON - UK

  • “Packed full of gems and insights, a toolkit to help you explore your own purpose! Rich, interesting and potentially life changing Codify Your Purpose invites the reader to discover and refine purpose in their lives and fuel their journey of living and achieving with conscious intention.”

    ED LEONG - AUS

  • “A great book, truly inspirational. Many companies nowadays claim to have a purpose, but few have understood its real meaning. It all starts with individuals: who we want to be, what we love, and what contribution we want to make to build a better world.”

    GIORGIO BARBARESCHI - IT

  • “Insightful and practical guide to discover your purpose! This brilliant book has helped me to structure, clarify and give words to my personal purpose and the value I want to bring to the world.”

    HANS STOCKMANS - BE

  • “A methodology to define your purpose. The book doesn't promise any magical formula to create your purpose in no time assuring your personal and professional success, but it seriously analyses the steps that will help you codify your purpose with a scientific approach.”

    GIACOMO SERGIO - IT

  • “Brilliant book: an absolute must-read for the new generation of leaders. This book is genius. It reads well, it flows well, it is fast, it is practical, it is full of hints, of useful resources, with links to videos and external articles, graphically very beautiful, all in colors, the printed format is ideal for taking notes and jotting down ideas.”

    FRANCESCA BACCA - IT

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The Structure Of The Book

  • Chapters 1 to 4 besides providing a broader view of the subject answer such questions as “what is purpose”, “why is it so important”, “do I need one” and “what do I need to know before getting this journey started.”

  • Chapters 5 to 10 provide practical tools to codify the first draft of the purpose. This is the part of the book with exercises, reflections, videos, and articles, to complete before jumping to the last section.

    This section also covers values identification, the exploration of the passion-problem connection, the IKIGAI concept, the components, and the characteristics of a good purpose statement.

  • Provides tips about lessons learned during the journey and two very crucial points to be aware of: the “rinse and repeat” approach and help you answer the very personal question “how do you know when you have found a good purpose?”

  • The Appendix contains exercises the reader can use to practice and apply using an iterative learning and discovery approach.