Kick Off Purpose in 15 Seconds
Do you think it’s not possible to kick of a purpose in 15 seconds? Do you believe it’s just a slogan? Not at all.
#27 – Alpro: Accessible Plant-Based Nutrition
The company has consistently invested in making plant-based nutrition accessible, sustainable, and delicious, building on four decades of innovation.
#26 – Foot Locker: Purposeful Sportswear & Footwear
Cultural relevance doesn’t come from selling shoes, it comes from standing for something people can wear with pride.
#25 – Intel: Technology That Improves Life
Today, Intel is pushing boundaries in AI, quantum computing, and edge technology, guided by the purpose to change lives through technology.
How Do Purpose, MTP, and Moonshots Differ in Shaping the Future?
For leaders and entrepreneurs, clarity about these three levels is essential. Without it, strategies risk being vague, diluted, or unrealistic.
#24 – United Airlines: Uniting the World
Their purpose reflects aviation’s unique power to shrink distances and expand perspectives.
#23 – Vodafone UK: Connecting For a Better Future
A powerful purpose statement that drives Vodafone UK in its commitment to connecting people, businesses, and communities.
#22 – SpaceX: Pioneering Space
SpaceX’s growth stems from refusing to let “mission creep” dilute its cosmic purpose intention.
#21 – Sony: The Power of Creativity & Technology
Sony’s enduring purpose continues to inspire innovation and connect with audiences worldwide.
#20 – Italgas: Builders By Vocation
What makes Italgas a purpose-driven player today is its ability to redefine its role in the context of the climate crisis.
Steve Blank’s Lesson About Disrtuption
The parallels between the carriage industry’s collapse and the challenges facing today’s companies, particularly with the rise of AI, are stark.
#19 – Brooks Running: Feeling More Alive
“The future is in our land” — a simple phrase that captures one of the boldest industrial transformations in Italian agribusiness.
#18 – Kioene: The Future Is In Our Land
“The future is in our land” — a simple phrase that captures one of the boldest industrial transformations in Italian agribusiness.
Connection Is Purpose, Purpose Is Connection
We are meaning-seeking creatures and, unlike other animals, fall very easily into despair if we cannot find meaning and value in our lives.
#17 – McKinsey: Enduring Change
In a world where change is constant, McKinsey’s purpose acts less like a destination, and more like a direction.
#16 – Stellantis, A Huge Gap Between Words And Behavior
This disconnect between purpose and action reveals the gap between inspiring words and actual behavior.
#15 – Even Realities: Purpose Is The Design Brief
In a sector driven by the “more is better” mindset, Even Realities has built its identity around doing just enough — and doing it well.
#14 – Walmart: Rethinking About Convenience
Beneath the promise of low prices lie steep costs—to the environment, social justice, and a short-term vision of the future.
We Don’t Need Work-Life Balance
Today, many people make a lot of money selling the idea of work-life balance — a concept often mistaken as a kind of human right.
#13 – UPS: Delivering That Matters
Purpose remains UPS’s North Star—shaping business decisions that prioritize society, profitability, and long-term resilience.