#48 – HP Inc.: Advancing How We Live and Work
From a Palo Alto garage to a global tech leader, HP Inc. proves how a purpose-driven vision has the power to shape generations of innovation.
#47 – GE: Building a World That Works
GE was once the emblem of American industry. After its 2024 split, its legacy lives on through purpose. Discover how “building a world that works” continues to shape its successors.
#46 – Barrett Values Center: Evolving Consciousness
Values Centre’s purpose frames culture as an inner operating system for leadership, governance, and long-term organizational performance.
Redefining Profit: How Purpose Can Reshape Capitalism
Profit should be measured net of costs associated with rectifying, mitigating, and compensating for damage caused to people and the environment.
Working on Purpose and Culture as an Ecosystem
An ecosystem of tools designed to help entrepreneurs and leadership teams work on purpose and culture—through exploration, structure, and verification.
#45 – MetLife: Navigating Life With Purpose
Protection is not a static promise. MetLife’s purpose reminds us that meaningful support goes beyond policies; it’s about presence, adaptability, and earned trust over time.
#44 – Target: Everyday Life At Scale
“Cheap & Chic”: the contradiction is structural. Cheap products don’t eliminate costs; they relocate them to ecosystems and communities far from the point of sale.
Purpose Fails When It Becomes a Project
Purpose initiatives fail when treated as projects instead of disciplines. Discover the seven essential conditions for cultivating genuine purpose-driven cultures.
#43 – Verizon: Enabling Human Potential
At Verizon, it’s not simply about connecting people — it’s about empowering them to act, create, and move forward.
#42 – S&P Global: Accelerating Progress
S&P Global’s purpose reflects its role in shaping the global economy through financial intelligence, data, and analytics.
#41 – AMD: Tech Enabling a Better World
How AMD’s purpose is driving innovation positioning the company as a purpose-driven leader in high-performance computing.
Tools Reveal Leadership
Tools don’t replace leadership, they reveal it. Explore how purpose, culture, and serious games expose what happens inside organizations.
#40 – Cognizant: Innovating a Better Way Forward
In a world drowning in tech for tech’s sake, Cognizant’s purpose is a reminder: innovation isn’t about novelty — it’s about utility.
#39 – Allstate: Life Well Protected
At Allstate, protection is a promise. And when that promise is kept at scale, purpose becomes the most valuable asset of all.
#38 – CHS: Empowering Agriculture
What sets CHS apart is how clearly its purpose reflects its structure: it’s a company owned by the very people it serves.
#37 – Bank of AMERICA: Improving People’s Lives
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better.
#36 – Coty: Unleashing Visions of Beauty
Beauty becomes a cultural act, and Coty becomes a platform for empowering individuals to define their own sense of self.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
Beekman 1802: Kindness, Purpose and Business Strategy
How a value became a competitive advantage: Beekman 1802 turned kindness into a purpose-driven business strategy that builds trust, belonging and sustainable growth.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.