#37 – Bank of AMERICA: Improving People’s Lives
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better.
#36 – Coty: Unleashing Visions of Beauty
Beauty becomes a cultural act, and Coty becomes a platform for empowering individuals to define their own sense of self.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
Beekman 1802: Kindness, Purpose and Business Strategy
How a value became a competitive advantage: Beekman 1802 turned kindness into a purpose-driven business strategy that builds trust, belonging and sustainable growth.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.
A Purposeful Decade in the Making
During these years, Jamie has been a source of inspiration. Meeting him in person was deeply energizing and meaningful.
#33 – ABM: The Quiet Power of Care
From sterile hospital rooms to crowded terminals, ABM’s work is mostly invisible — yet essential.
#32 – Campbell’s: Convenient Doesn’t Mean Harmless
Processed doesn’t mean harmless. Convenience has a hidden price. The environmental impact of large-scale food manufacturingi s not a detail.
#31 – CocaCola: A Century of Refreshment
The purpose “Refresh the world. Make a difference” is embedded in how the company operates.
When Hospitality Walks the Talk
The hospitality business is about people. Purpose is about meaning and is the very heart of organizational culture.
#30 – Costco: Scaling With Discipline
Costco has redefined value in retail through a purpose as clear as it is powerful: delivering quality and affordability — together.
#29 – Amazon: Pure Customer Obsession
When purpose is at the very heart of every decision, from culture to capital allocation, performance follows — at scale, and over time.
#28 – Schneider Electric: Make The Most Out Of Our Energy
The power of a clear purpose can reshape entire sectors — making decarbonization a source of both impact and growth.
Kick Off Purpose in 15 Seconds
Do you think it’s not possible to kick of a purpose in 15 seconds? Do you believe it’s just a slogan? Not at all.
#27 – Alpro: Accessible Plant-Based Nutrition
The company has consistently invested in making plant-based nutrition accessible, sustainable, and delicious, building on four decades of innovation.
#26 – Foot Locker: Purposeful Sportswear & Footwear
Cultural relevance doesn’t come from selling shoes, it comes from standing for something people can wear with pride.
#25 – Intel: Technology That Improves Life
Today, Intel is pushing boundaries in AI, quantum computing, and edge technology, guided by the purpose to change lives through technology.
How Do Purpose, MTP, and Moonshots Differ in Shaping the Future?
For leaders and entrepreneurs, clarity about these three levels is essential. Without it, strategies risk being vague, diluted, or unrealistic.
#24 – United Airlines: Uniting the World
Their purpose reflects aviation’s unique power to shrink distances and expand perspectives.
#23 – Vodafone UK: Connecting For a Better Future
A powerful purpose statement that drives Vodafone UK in its commitment to connecting people, businesses, and communities.