#1 – Dove: Doing Good For People, Animals, Environment

Best Purpose of the Week – Illustrated Purpose Statements From Around the World

“To encourage all women and girls to realize their full potential”

by Dove, a global brand committed to redefining beauty and building confidence.

Dove’s journey started in 1957 with a single product. Today, it’s one of the world’s most trusted personal care brands, sold in over 150 countries. Its growth is the result of an enduring purpose that inspires product innovation.

👉 PEOPLE 👫

Dove has helped redefine how society considers beauty, a diverse spectrum to celebrate.

Through the Dove Self-Esteem Project, the brand has educated over 100 million young people on body confidence, with a goal to reach 250 million by 2030.

👉 ANIMALS 🐹

In 2018, Dove became officially certified as cruelty-free by PETA, committing to zero animal testing and supporting regulatory change in cosmetics globally.

👉 ENVIRONMENT 🌿

Dove has pledged to cut plastic waste by using 100% recycled plastic bottles and has launched refillable and plastic-free formats in multiple markets. It’s also investing in large-scale forest regeneration to offset environmental impact.

Dove proves that purpose is about taking consistent action and aligning storytelling with real behavior to build both trust and business resilience.