Purpose Under The Microscope
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Purpose Under The Microscope

As leaders, consumers, and thinkers, we all have a role: question the costs, demand transparency, and push for purpose that doesn’t just sound good but does good.

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Purpose Washing
Blog Luca Leonardini Blog Luca Leonardini

Purpose Washing

There is a huge missed opportunity for rethinking product ideation, retail, and distribution but short-term profits prevail over long-term vision, so everyone is losing as a species while Unilever’s stakeholders celebrate

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Change The Language
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Change The Language

Communication is an investment to create long-term value and must reflect the organization's culture and purpose.

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Culture As A Business Process
Blog Luca Leonardini Blog Luca Leonardini

Culture As A Business Process

Culture as a business process is the framework designed to empower cross-functional collaboration, teamwork, and communication through several visual thinking tools and is the blueprint of all cultural transformation projects at the Purpose-Driven Academy.

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The Role Of Purpose In A GAI World
Blog Luca Leonardini Blog Luca Leonardini

The Role Of Purpose In A GAI World

They (OpenAI) need to get clear with themselves, and get clear with the world on what they want to be.” This question that Mark Surman – President of the Mozilla Foundation – asks in a recent Wired interview concerns all startups and newborn companies working with GAI, not just OpenAI.

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