#2 – Adidas: Changing Lives Through Sport
Living purpose at Adidas is more than selling shoes: it’s about shaping culture, impacting lives, and staying relevant for generations.
#1 – Dove: Doing Good For People, Animals, Environment
What does purpose mean for a global brand committed to redefining beauty and building confidence.
Purpose Under The Microscope
As leaders, consumers, and thinkers, we all have a role: question the costs, demand transparency, and push for purpose that doesn’t just sound good but does good.
Purpose Washing
There is a huge missed opportunity for rethinking product ideation, retail, and distribution but short-term profits prevail over long-term vision, so everyone is losing as a species while Unilever’s stakeholders celebrate
How To Solve The Purpose Crisis In Organizations
Without purpose there is no culture, only job descriptions and procedures. Through the Purpose-Driven Business Canvas, we transform purpose from an abstract concept into the beating heart of organizational culture.
Change The Language
Communication is an investment to create long-term value and must reflect the organization's culture and purpose.
Culture As A Business Process
Culture as a business process is the framework designed to empower cross-functional collaboration, teamwork, and communication through several visual thinking tools and is the blueprint of all cultural transformation projects at the Purpose-Driven Academy.
The Role Of Purpose In A GAI World
“They (OpenAI) need to get clear with themselves, and get clear with the world on what they want to be.” This question that Mark Surman – President of the Mozilla Foundation – asks in a recent Wired interview concerns all startups and newborn companies working with GAI, not just OpenAI.