Purpose Is A Film
Blog Luca Leonardini Blog Luca Leonardini

Purpose Is A Film

“In the 20th century, the economy lost its purpose and replaced it with the obsession about endless GDP growth.” K. Raworth

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Simplifying
Blog Luca Leonardini Blog Luca Leonardini

Simplifying

The more we simplify, the more we think we figured it out. But when we think we understand something, we believe we can control it.

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Change The Language
Blog Luca Leonardini Blog Luca Leonardini

Change The Language

Communication is an investment to create long-term value and must reflect the organization's culture and purpose.

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The 5 Myths About Purpose
Blog Luca Leonardini Blog Luca Leonardini

The 5 Myths About Purpose

The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines.

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Culture As A Business Process
Blog Luca Leonardini Blog Luca Leonardini

Culture As A Business Process

Culture as a business process is the framework designed to empower cross-functional collaboration, teamwork, and communication through several visual thinking tools and is the blueprint of all cultural transformation projects at the Purpose-Driven Academy.

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Why Is Purpose Uncomfortable?
Blog Luca Leonardini Blog Luca Leonardini

Why Is Purpose Uncomfortable?

Investing resources to find individual or company purpose implies the intention to impact positively - and possibly change - reality. Which is never been easy to do and it never will.

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The Role Of Purpose In A GAI World
Blog Luca Leonardini Blog Luca Leonardini

The Role Of Purpose In A GAI World

They (OpenAI) need to get clear with themselves, and get clear with the world on what they want to be.” This question that Mark Surman – President of the Mozilla Foundation – asks in a recent Wired interview concerns all startups and newborn companies working with GAI, not just OpenAI.

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