The 5 Myths About Purpose
1. Purpose is something you find.
The notion of finding your purpose often implies an external quest, but Chip Conley, founder of MEA, encourages us to view purpose as a dynamic process. He suggests that we consider purpose as a verb — a state of being that demands action, energy, and intention.
Intentionality is the key to the whole purpose journey.
2. Finding purpose must be monumental.
Purpose anxiety often stems from comparing ourselves to towering figures. Richard Leider advises that we begin by nurturing our Little P purpose by finding significance in small daily actions that inspire personal growth and contribute to others. Over time, our Big P purpose will naturally emerge, tailoring to fit our unique journey.
Purpose is an inner journey toward our impossible dream.
3. Finding purpose is the same for everyone.
Assuming that everyone should share the same purpose or that purpose remains unchanging over time is erroneous. Blake Mycoskie, founder of TOMS Shoes, underscores the intensely personal nature of purpose. Only you can truly discern if you are living your purpose, as it evolves in tandem with your personal growth.
Purpose all sound and look alike. Differences can be found in the journey.
4. Purpose is easy to access.
The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines. True understanding necessitates introspection and presence, as world-class poet Mark Nepo reminds us. Sometimes, profound moments — a breathtaking sunset, a moving poem, or an act of kindness — reconnect us with what truly matters.
Purpose is uncomfortable. The “purpose-of-purpose” is to change reality, and changing reality around us, isn't for everyone.
5. Purpose resides outside of you.
While external factors can influence our sense of purpose, an inner journey often becomes more prominent in midlife and beyond. John Donohoe, CEO of Nike, discovered that this inner exploration had a more profound impact on his well-being than external achievements. It led him to interview older individuals to better grasp the significance of inner meaning and purpose.
Purpose for individuals and organizations is about the outside world.
