Purpose Is A Film
Blog Luca Leonardini Blog Luca Leonardini

Purpose Is A Film

“In the 20th century, the economy lost its purpose and replaced it with the obsession about endless GDP growth.” K. Raworth

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Change The Language
Blog Luca Leonardini Blog Luca Leonardini

Change The Language

Communication is an investment to create long-term value and must reflect the organization's culture and purpose.

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The 5 Myths About Purpose
Blog Luca Leonardini Blog Luca Leonardini

The 5 Myths About Purpose

The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines.

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Culture As A Business Process
Blog Luca Leonardini Blog Luca Leonardini

Culture As A Business Process

Culture as a business process is the framework designed to empower cross-functional collaboration, teamwork, and communication through several visual thinking tools and is the blueprint of all cultural transformation projects at the Purpose-Driven Academy.

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Why Is Purpose Uncomfortable?
Blog Luca Leonardini Blog Luca Leonardini

Why Is Purpose Uncomfortable?

Investing resources to find individual or company purpose implies the intention to impact positively - and possibly change - reality. Which is never been easy to do and it never will.

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The Role Of Purpose In A GAI World
Blog Luca Leonardini Blog Luca Leonardini

The Role Of Purpose In A GAI World

They (OpenAI) need to get clear with themselves, and get clear with the world on what they want to be.” This question that Mark Surman – President of the Mozilla Foundation – asks in a recent Wired interview concerns all startups and newborn companies working with GAI, not just OpenAI.

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