Digital And Cultural Transformations

Technological progress has always advanced faster than socioeconomic and cultural progress, we know that well.

In the last decade – and according to expert predictions, in the current one – the disruptive impact in our lives of the acceleration of scientific and technological development has made and is making the need for a profound cultural transformation increasingly evident.

In other words, the cultural transformation we are experiencing reflects the collective effort to adapt our daily life, to the disruptive impact of exponentially accelerating technologies.

This pushes organizations and companies to be more and more conscious of their reason to exist.

In recent years, the most successful companies, have mastered how to convey their awareness of the problem they are passionate about and have transformed it into an opportunity to improve people’s lives.

In an increasingly unpredictable global context, the organization's purpose (or reason to exist) is a strategic issue, and the human factor now is the new competitive advantage.

Purpose is the indispensable element that completes the digital transformation and complements cultural transformation. In short:

Purpose bridges technology to humanity.

Finding and enabling purpose is an iterative and collaborative path for all organizations and it becomes an opportunity for collective growth and meaningful leadership.

It is a work of introspection and synthesis whose goal is to create wealth for all stakeholders by building an environment that allows people to express themselves to the fullest.