A New Chapter In Organizational Culture
In workshops and presentations worldwide, one question consistently emerges: “Can you share some examples of purpose statements?”
This persistent query sparked a two-year journey that has culminated in a groundbreaking publication: “The Pictorial Atlas of 101 Purpose Statements from Around the World.”
Beyond Traditional Purpose Frameworks
While countless books discuss the importance of purpose, few provide tangible, visual examples of how successful organizations articulate their reason for being.
Our upcoming atlas, launching October 20, (available for pre-order), fills this gap by offering:
A curated collection of 101 illustrated purpose statements from 22 countries
Unique illustrations that bring each statement to life
A thoughtful organization into 11 thematic chapters
Rankings that provide insights on organizations, industries, and countries
The Power of Visual Learning in Purpose Discovery
Dr. Mark R. Hatch, award-winning CEO and professor, notes: "The breadth and depth of this analysis make this book a must-read for leaders and strategists across all sectors."
But why is a visual approach so crucial?
Our research shows that visual representations of purpose statements:
Enhance comprehension and retention
Facilitate cross-cultural understanding
Inspire creative thinking about purpose articulation
Make abstract concepts more tangible and actionable
From Global Research to Practical Application
The atlas represents more than a collection of statements—it's a tool for transformation. As Jason Korman, CEO at Gapingvoid Culture Design Group, explains: "These purpose statements are a testament to the human need for meaning, and that meaning has a qualitative and quantitative impact on the workplace."
A Timely Resource for an Evolving World
In our current business landscape, where uncertainty is the only certainty, purpose serves as a North Star.
This atlas arrives at a crucial moment, offering:
Inspiration for organizations beginning their purpose journey
Benchmarking tools for those refining their existing purpose
A framework for understanding how purpose shapes organizational culture
Looking Ahead
The publication of this atlas isn't an endpoint—it's a beginning. We envision it sparking new conversations, inspiring fresh approaches to purpose articulation, and contributing to the evolving discourse on purpose-driven leadership.
As we count down to the October 20 launch, we invite you to reflect on your organization's purpose journey.
How might visual thinking enhance your approach to purpose?
How could seeing diverse examples inspire your own purpose articulation?
Join us in this visual exploration of purpose, and let's reimagine how we think about, articulate, and activate organizational purpose.
