Pictorial Atlas of 101 Purpose Statements

navigating individuals and organizations to the discovery of purpose

“The breadth and depth of Luca’s analysis make this book a must-read for leaders and strategists across all sectors.”

Dr. MARK R. HATCH

Award Winning CEO, Author, Professor, and CEO of 4th State Energies

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About the Book

The Pictorial Atlas of 101 Purpose Statements from Around the World is more than a pioneering visual collection.

It is the first of its kind publication—compiled over two years of extensive research—collects purpose statements from 22 countries worldwide.

Featuring 101 illustrated purpose statements, this collection is organized with rankings and thematic chapters, allowing readers to explore at their own pace. It aims to spark curiosity about how purpose shapes organizational culture and offers insights from years of research and practice.

The atlas provides a valuable resource for those embarking on personal or organizational purpose discovery journeys. It contributes to the ongoing discourse on purpose and provides inspiration for future research, deepening our understanding of purpose in life and business.

In a post-pandemic world driven by complexity and unpredictability, two things are certain:

  • getting people to think about their purpose in life and

  • getting teams to identify their organization’s reason to exist is more important than ever.

It helps build stronger links between individual and organizational purpose to benefit people and organizations alike and is foundational in managing the uncertainties that lie ahead.

What People Say

  • “The breadth and depth of Luca’s analysis make this book a must-read for leaders and strategists across all sectors.”

    Dr. MARK R. HATCH, Award Winning CEO, Author, Professor, and CEO of 4th State Energies

  • "This Pictorial Atlas is not just a book—it is a call to action, a pioneering visual collection. A call to look beyond mere profit and understand how purpose can become the engine driving innovation, employee engagement, and ultimately, organizational success."

    RAFFAELLA GRASSI, CEO & CVO at Origami Group

  • "These purpose statements are a testament to the human need for meaning, and that meaning has a qualitative and quantitative impact on the workplace. I hope these motivate you to think deeply about crafting purpose for you and your teams."

    JASON KORMAN, CEO at Gapingvoid Culture Design Group

  • "The world is facing massive challenges. This Atlas shows 101 corporations engaged in dealing with such challenges and threats. They have already committed to a better future. It is time for all of us to join these companies’ pleas."

    Prof. JORGE F.S. GOMES, University of Lisbon, School of Economics and Management

The Book Description

The key features of the publication:

  • Visual Collection

  • Thematic Exploration

  • Cultural Insights

  • Practical Tool

Helping people visualize purpose opens a new chapter in organizational culture. The atlas is part of the Navigating Purpose Collection and the main driver behind the project is:

  • to allow exploration of 101 purpose statements at one's own pace

  • to provide a structured approach with 11 thematic chapters and rankings

  • to understand how purpose shapes organizational culture

  • to build stronger links between individual and organizational purpose

  • to help in crafting purpose for teams and individuals within the organization

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The Structure Of The Book

  • We explore how culture is the prerequisite for digital transformation to create lasting impact and long-term value and what are the main challenges entrepreneurs are facing today.

    We provide context to better appreciate the power of purpose and utlimately how purpose is the gateway to becoming an Exponential Organization (ExO).

  • We define the correlation between Purpose and Business Model Design, and the key business concepts of the Purpose-Driven Business Canvas.

    We also describe the three-step natural sequence applied in all culture transformation projects at Purpose-Driven Academy.

  • The third part presents the rankings—by name, industry, and country—and the 101 illustrated purpose statements, before the last chapter “Final thoughts”.

  • The closing part includes three texts: the “Afterword”, the “Bibliography” and the “About the author”.