Culture Is The Greatest Challenge Of Our Time

‘disruption is not about technology, it is about mindset.’ (URI Levine)

this is why AT PURPOSE-DRIVEN ACADEMY WE ARE IGNITING PURPOSE AND reshaping the global business mindset starting from people

Culture As A Business Process

Company culture is a business process like all others we already know and need to run organizations

Just like any other organizational process it needs to be activated, measured, monitored, and improved continuously.

Culture is an intangible concept with a significant and very tangible impact on each organizational layer and most importantly on its performance.

Considering culture as an intangible concept of less importance just because people don’t know how to quantify it or monetize it is a dangerous idea. Cultural impact can indeed be measured, be it negative or positive.

Culture as a business process is the framework designed to empower cross-functional collaboration, teamwork, and communication through several visual thinking tools and is the blueprint of all cultural transformation projects at Purpose-Driven Academy.

Our Purpose

In a world with a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we intentionally and meaningfully build that future. This is why our reason to exist is:

“Accelerating the business mindset’s change”
To create healthier organizations and happier entrepreneurs

We know that creating strong links to individual purpose benefits people and organizations alike—and could be vital in managing the post-pandemic uncertainties that lie ahead. Getting people to think about their “purpose in life” at this moment is more important than we could imagine. Solving the lack of purpose in organizations and people is foundational to accelerating the business mindset’s change.

This is why we are committed to helping individuals and organizations prepare for the future of business. We can’t wait to start this journey with you.

Choose Your Journey

identify the Organization’s True Purpose

For Organizations

With the “Culture As A Business Process” framework, we love helping teams and organizations become better places to work and tap the enormous potential of a purposeful workforce aligned with a purpose-driven organization’s culture.

In a room, a group of people are seated around a table, attentively conversing and collaborating with one another.

a unique program designed to support individuals

For Individuals

We love helping people understand that individual purpose benefits people and organizations alike, and it is vital in managing the complexity and uncertainties of our global context.

A person holds a book titled "Codify Your Purpose", by the author Luca Leonardini.
A cluster of people sitting around a table, intently focused on their laptops, participating in a productive group meeting.

Testimonials

Testimonials

‘This experience is truly an inner journey that helps to know oneself better, allowing for greater awareness of every action and decision. I recommend it to all those who want to improve themselves and the world around them.’

— Daniele

‘Luca is the Italian champion of meaningful innovation.’

— Gabor George Burt, Global Expert on Business Transformation

‘Definitely, a brand new course designed to profoundly impact the way we live our professional and personal lives.’

— Barbara Politi, CEO Addì Srl

‘I find this course extremely valuable and functional for anyone who feels lost, stressed, or simply wants to find the reason to exist for their business, whatever it may be.’

— Roberto

An indispensable path to prepare people and organizations for the future. With Luca, we are designing our company culture by transforming it into a new business process.

— Giorgio Ghisalberti, CEO OTO Agency Srl

‘I saw Luca working on the TEDxLivorno organization and decided that he absolutely had to help us in our growth. I explained to him my difficulties and where I wanted to improve. This resulted in a workshop in which we were all involved. The results to date have gone far beyond expectations because Luca has helped us rediscover our reason to exist as a team and better focus on our global identity.’

— Giacomo Sergio, CEO Wonder-sys Group

‘The experience with "Codify Your Purpose" with Luca’s methodology proved to be an invaluable treasure.His approach steeped in a deep understanding of human communication and business strategy, has been a catalyst for defining with greater clarity and conviction our Purpose.With Luca, you will not only have a communication expert beside you, but an empathetic and enlightened fellow traveler who will guide you through the sometimes turbulent waters of defining one's business purpose and direction.

His dedication, empathy and keen insights are a reliable compass on the journey toward discovering and realizing one's potential.

— Andrea Arienti, CEO and Founder 3DNextech Srl

‘Finding my personal Purpose was a path I had wanted to take for a long time, and Luca was able to guide me, step by step, toward something that was inside me but that I was unable to express.
Now I can say that it's a path full of emotions forcing us to look inside ourselves and ask questions we don't always want to answer.
Becoming aware of my Purpose has been an overwhelming revelation. This work gave me the clarity and strength to make decisions that truly reflect who I am. I can't wait to see where this amazing adventure will take me!’

— Danilo

‘During the discovery journey to my purpose, I focused on my values, passion, and motivation, and with the skillful guidance of Luca, I deeply dove into them.
Thanks to the intuitive approach of the book and some new self-evaluation tools I was delighted and proud to have crafted my purpose statement.’

— Cristina

You are not going to push ahead when it’s someone else’s purpose.
It needs to be yours.

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