We bridge the gap between words and actions.
Helping entrepreneurs and leadership teams build purpose-driven organizational cultures and future-proof their organizations.
Not with theory. With tools you can start using today.
The big challenge facing today’s organizations
Organizations across the globe are experiencing a culture crisis that threatens their competitive advantage and long-term sustainability. Despite well-articulated vision and mission statements, most companies struggle to translate them into daily practices.
This misalignment creates a cascade of costly consequences: employee disengagement reaches critical levels, top talent walks out the door, and organizational reputation suffers in an increasingly transparent marketplace. Change initiatives meet resistance because employees have already seen too many failed attempts.
76%
Gap Between Values and Reality
3X
Implementation Failure Rate
70%
Employees Disengagement
An ecosystem to explore, define, and enable purpose
At its core, the Purpose-Driven Academy ecosystem is designed to help entrepreneurs, and leadership teams work on purpose and culture, without barriers, subscriptions, or gatekeeping.
The tools include three Creative Commons–licensed applications organized in a three-step journey. Each step prepares the ground for the next, creating a progression from exploration to definition to validation.
The journey continues with the CC-licensed canvas and two books. Each tool reveals a different angle of purpose: how it is articulated, how it is structured, and how it is lived within an organizational culture.
You don’t need a guided program to begin. This ecosystem gives you everything you need to start reflecting, experimenting, and sharing the first insights with your team.
And the moment you want to turn exploration into transformation, there is a consolidated methodology behind the work we do within organizations.
our free apps
Three apps for a three-step empowering journey.
Each step prepares the ground for the next, creating a progression from exploration to definition to validation.
All three applications are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
This means that you are free to build value from it and with it. Just keep it open. Share and adapt the materials as long as you give attribution and share any derivatives under the same terms. We believe that a purpose-driven ecosystem grows when knowledge remains accessible, collaborative, and shared.
Purpose Explorer is a serious game that sparks meaningful conversations about purpose and culture.
Codify Your Purpose drives from exploration to a structured process to define and build personal or team purpose.
Culture Assessment measures alignment, engagement, and cultural maturity — revealing how purpose is truly lived across the organization.
our books
Whether you’re a leader seeking to inspire your team, an entrepreneur aiming to build a purpose-driven company, or an individual striving to make a meaningful impact, the books of the Navigating Purpose Collection provide a clear roadmap.
Why two books? Codify Your Purpose shows the process to codify your purpose (the WHAT), while the Pictorial Atlas of 101 Purpose Statements inspires by showing how successful purpose statements look in practice (the HOW).
our canvas
👉 Download the Purpose-Driven Business Canvas in 4 linguistic versions
The Purpose-Driven Business Canvas is a visual thinking tool for entrepreneurs and leadership teams, designed to bridge the gap between words and actions.
Available in English, Deutsch, French, and Italian, the canvas helps translate purpose into shared understanding, concrete choices, and coherent behaviors, supporting organizations in building purpose-driven cultures and future-proof companies.
By working on purpose as a strategic narrative, the canvas enables entrepreneurs to own the narrative internally, align people around it, and turn purpose into meaningful, measurable impact.
The Purpose-Driven Business Canvas is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
our services for organizations
Getting people to think about their purpose in life is more important than ever.
It helps build stronger links between individual and organizational purpose to benefit people and organizations alike.
THE VALUE
1️⃣ PROCESS-FOCUSED - To optimize the practical application of the Culture As A Business Process framework.
2️⃣ ACTIONABLE TECHNIQUES - To enhance collaboration, sense of belonging, and productivity in the workplace.
3️⃣ COMPREHENSIVE APPROACH - Covering a wide range of topics to ensure a deep understanding of team dynamics.
4️⃣ HIGHLY CUSTOMIZED - To allow teams to feel aligned with their organization’s purpose and express their best potential.
our services for individuals
Getting people to think about their purpose in life is more important than ever.
It helps build stronger links between individual and organizational purpose to benefit people and organizations alike.
THE VALUE
1️⃣ SELF-PACED LEARNING - To keep control of your learning journey and progress at a speed that works for you.
2️⃣ EXPERT GUIDANCE - To learn insights from the 1-to-1 coaching, optimize learning efforts, and consolidate results.
3️⃣ PROCESS-FOCUSED - To guide you through the path to codifying your purpose and master it.
4️⃣ PERSONAL BRAND - To become a purpose-driven high-performer engaging with your community.
Who we are and what we stand for
In a world facing a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we intentionally and meaningfully build that future.
Getting leadership teams to identify their organization’s reason for being and helping people think about their purpose in life is more important than ever.
It helps build stronger links between individual and organizational purpose to benefit people and organizations alike, and it is foundational for managing uncertainties.
Purpose
We exist to bridge the gap between words and actions — helping leaders create the conditions for human flourishing.
Vision
We are building a world where purpose and culture drive progress — creating organizations that grow by making people thrive.
Mission
We are inspiring leaders and organizations by sharing knowledge to design purpose-driven cultures that make business a force for good.
Our valued partners
Purpose-Driven Academy is proud to partner with these amazing organizations and to contribute to accelerating the shift in business mindset.
Our Testimonials
Ready to bridge the words–actions gap?
Schedule a free 30-minute consultation to explore how our purpose-driven framework can help you align culture, leadership, and growth.
No pitches — just a focused conversation. Together, we’ll explore your challenges and see whether our approach fits your goals.