Identify Company Purpose For Teams

create the right culture and the innovation creates itself

”IDENTIFY COMPANY PURPOSE” Mode sets the stage to help employees feel more motivated in what they are doing.

Getting organizational purpose right redefines the company’s brand identity and allows customers to live a more authentic and innovative brand experience.

What’s The Identify Company Purpose Mode?

”IDENTIFY COMPANY PURPOSE” is the second step of the sequence (see the image below), the fastest and deepest experience of the whole process. It consists of a two-day retreat workshop and a debrief day to wrap up the teamwork.

This is when all team members — who have already completed the “INDIVIDUAL PURPOSE ALIGNMENT” Mode — live an experience designed to identify their organization’s purpose and manifesto.

Team members work together to define the five key concepts of the Purpose-Driven Business Canvas and prepare to move on to the third and final step of our sequence: “ENABLING COMPANY PURPOSE”.

The “Identify Company Purpose” Mode In Detail

Frequent Questions & Answers

The “IDENTIFY COMPANY PURPOSE” Mode is sold in a bundle with the previous mode “INDIVIDUAL PURPOSE ALIGNMENT” for teams.
The "IDENTIFY COMPANY PURPOSE" Mode for teams consists of a two-day retreat workshop, with the team members who have completed the previous step (“INDIVIDUAL PURPOSE ALIGNMENT”). It includes the initial preparation with a final debriefing day.
It’s designed to identify the organization’s purpose and manifesto.
1) The team learns to translate intangible concepts - such as purpose, motivation, vision, and mission - into elements that convey the most authentic identity of the entrepreneurial project.

2) The team's shared work lays the foundation of a strong organizational culture and consolidates the organization’s leadership and brand.

3) Team members feel better oriented and motivated toward a shared purpose.

4) The group's introspective work brings a meaningful collective experience, greater involvement, and better people's alignment.
It takes 4 days including the team preparation before the event, the workshop, and the debriefing after the event.
No, the 4 days are all in-person events. The workshop takes place off-site.

Our Testimonials

Testimonials

An indispensable path to prepare people and organizations for the future. With Luca, we are designing our company culture by transforming it into a new business process.

— Giorgio Ghisalberti, CEO OTO Agency Srl

‘The experience with "Codify Your Purpose" with Luca’s methodology proved to be an invaluable treasure.His approach steeped in a deep understanding of human communication and business strategy, has been a catalyst for defining with greater clarity and conviction our Purpose.With Luca, you will not only have a communication expert beside you, but an empathetic and enlightened fellow traveler who will guide you through the sometimes turbulent waters of defining one's business purpose and direction.

His dedication, empathy and keen insights are a reliable compass on the journey toward discovering and realizing one's potential.

— Andrea Arienti, CEO and Founder 3DNextech Srl

‘Luca is the Italian champion of meaningful innovation.’

— Gabor George Burt, Global Expert on Business Transformation

‘Definitely, a brand new course designed to profoundly impact the way we live our professional and personal lives.’

— Barbara Politi, CEO Addì Srl

‘I saw Luca working on the TEDxLivorno organization and decided that he absolutely had to help us in our growth. I explained to him my difficulties and where I wanted to improve. This resulted in a workshop in which we were all involved. The results to date have gone far beyond expectations because Luca has helped us rediscover our reason to exist as a team and better focus on our global identity.’

— Giacomo Sergio, CEO Wonder-sys Group